How to Profit with Print and Not Look Stupid Doing It (with Kia Arian)
FULL EPISODE VIDEO
FULL EPISODE AUDIO
Kia is CEO and founder of Zine, a successful brand marketing agency just outside of Washington D.C. that helps attorneys, entrepreneurs, and professionals convert leads into raving fans using high-touch, direct response print marketing.
Her clients include high-achieving marketers and entrepreneurs such as Dan Kennedy, Ben Glass, Kim Walsh Phillips, Ben Settle, and more.
From concept to design to implementation, Zine specializes in using newsletters, books, magazines, postcards, and shock and awe packages to create, package, and present a marketing message that gets results. Her agency still believes in the power of direct mail and has a proven process that uses print marketing to make a connection, inspire action, and generate profitable results for their clients.
DISCUSSED IN THIS EPISODE~ How one postcard changed Kia’s life.
~ The biggest mistake in direct mail.
~ The three superpowers of print.
~ How to leverage and maximize your print marketing dollars.
~ Top three tips for a successful print newsletter marketing campaign.
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Kia’s Book, Five Ways Your Design Can Be More Seductive