How to Spread Your Content to Build a Sticky Brand (with Mark Herschberg)

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. 

He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a Masters in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals.

DISCUSSED IN THIS EPISODE

~Two Essential Skills Marketers Often Overlook

~How to Market Our Stuff in a Way That Sticks

~Why Location Matters When Learning New Information

~How to Deliver Important Information at the Right Time

FULL EPISODE VIDEO

https://vimeo.com/935361176

CONNECT WITH MARK

Website: https://see-below-for-multiple-websites.com

Book: The Career Toolkit: Essential Skills for Success That No One Taught You

Social Media: 

LinkedIn

Instagram

Facebook

Cognosco Media Instagram

Cognosco Media Facebook


Cognosco Media LinkedIn

Recent Episodes

How To Use Story to Turn a Group of Individuals Into a Real Team (with Carlo D’Amore)

How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.)

How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra)

If You Think You Need a Brand Now, You’re Already Late (with Jessica Sorentino)

The Founder Trap When Your Story Sells But Your Team Can’t (with Jorge Chavez)

How to Escape From Busy, Broke and Burn Out (with Louis Swart)

How to Use AI to Attract the Right Customers and Repel the Rest (with Jon Benson)

How AI Plus RI Equals Business Success (with Asim Kumar)

Brand Storytelling in The Age of AI (with David Ebner)

Bootstrapped on Purpose That Quiet Advantage of Saying No to Investors (with Adnan Malik)

Why The Most Human Brand Win In a Digital World (with Simon Elliott)

Why Your Emails Are Getting Ignored And How to Fix It In 45 Days (with Ely Delaney)

How to Become The Message Your Clients Trust (with Kara Ryan)

How to Master Persuasive Communication Without Sounding Salesy (with Danny Bobrow)

How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)

How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)