How to De-commoditize Your Business So You Stand Out and Win Market Share (with Barry LaBov)
Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, and an author and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation.
LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share.
DISCUSSED IN THIS EPISODE
~Why You Should Discover, Not Create, Your Brand
~How to Identify and Lean Into What Sets You Apart
~What to Learn (and Not Learn) From How Apple Brands Itself
~When to Fire a Client and How to Decide Who Should Go
FULL EPISODE VIDEO
https://vimeo.com/946119582/429c061a82
CONNECT WITH BARRY
Website: https://labov.com
Book: https://barrylabov.com
Social Media:
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