How to Humanize Your Business Story and Why It Matters

Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.

Tom and Donna discuss:

  • How to humanize your tech story and why it’s important
  • The difference between an “acorn” and a “unicorn”
  • How businesses – especially startups – break through the noise to get noticed and stand out  


Donna’s website and blog:

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