Why Value Proposition and Process are Keys to Sales Success

Rob Bedell has over 30 years of sales experience and 28 business leadership. He has successfully built and restructured many departments and businesses. Rob has worked across many industries including media, manufacturing and SaaS. Over the last decade, he has been a fractional VP of Sales and also business advisor and coach.

In this episode, Tom and Rob discuss…

> How to make sure you are using the right value proposition – that positions your business from the prospect’s perspective.

> Why every business should have a sales process.

> Why the word “sales” makes so many cringe – and how to get over that.

FULL EPISODE VIDEO

https://vimeo.com/731665529?share=copy

Rob’s website:

https://info4yourbusiness.com

Rob’s book:

“The ‘S’ Word, Sales the Lifeblood of your Business’

Social Media: https://www.linkedin.com/in/robbedell/

Recent Episodes

How to Use AI to Attract the Right Customers and Repel the Rest (with Jon Benson)

How AI Plus RI Equals Business Success (with Asim Kumar)

Brand Storytelling in The Age of AI (with David Ebner)

Bootstrapped on Purpose That Quiet Advantage of Saying No to Investors (with Adnan Malik)

Why The Most Human Brand Win In a Digital World (with Simon Elliott)

Why Your Emails Are Getting Ignored And How to Fix It In 45 Days (with Ely Delaney)

How to Become The Message Your Clients Trust (with Kara Ryan)

How to Master Persuasive Communication Without Sounding Salesy (with Danny Bobrow)

How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)

How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)

How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson)

How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale)

How to Turn Direct Mail Into a Measurable, Scalable Growth Channel (with Ryan Ferrier)

How To Get Ahead in The AI Age Without Losing Your Human Edge (with Nikki Barua)

How To Build A Business That Survives Any Crisis (with Erika Andresen)

How To Design A Cohesive Brand That Saves Time and Money (with Peet Van Niekerk)