Why Value Proposition and Process are Keys to Sales Success

Rob Bedell has over 30 years of sales experience and 28 business leadership. He has successfully built and restructured many departments and businesses. Rob has worked across many industries including media, manufacturing and SaaS. Over the last decade, he has been a fractional VP of Sales and also business advisor and coach.

In this episode, Tom and Rob discuss…

> How to make sure you are using the right value proposition – that positions your business from the prospect’s perspective.

> Why every business should have a sales process.

> Why the word “sales” makes so many cringe – and how to get over that.



Rob’s website:


Rob’s book:

“The ‘S’ Word, Sales the Lifeblood of your Business’

Social Media: https://www.linkedin.com/in/robbedell/