Why Marketing Should be a Family Affair (with Brian Kurtz)

June 7, 2023

In the world of direct marketing, Brian Kurtz has seen and done it all. It is NOT overstatement to say Brian is a marketing legend!

Brian Kurtz has had two careers.

The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. At Boardroom, Brian handled all marketing activities – including direct mail, direct response television, e-mail, and other media.

Brian is a mailing list master who is responsible for distributing more than 2 billion pieces of direct mail (yes, billion with a “B”).

His second career is as the Founder of Titans Marketing – a direct marketing educational and coaching company which he founded in 2015. At Titans, Brian continues to work with the best of the best.

Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

DISCUSSED IN THIS EPISODE

~ Gene Schwartz and the craft of assembling content

~ Eternal fundamentals of direct response marketing — and how to adopt them to the modern world

~ Brian's Titans Xcelerator and the power of group genius

~ The difference between Ben Settle's “warrior followers” and Brian Kurtz's online family — and what that means for marketing and sales.

~ The difference between authenticity and consistency and why it matters.

~ The “Overdeliver” book and Brian's upcoming bootcamp

FULL EPISODE VIDEO

https://vimeo.com/833967429

LINKS

~ Overdeliver Bootcamp: https://overdeliverbootcamp.com

~ Titans Xcelerator Mastermind: https://TomLovesTitans.com