Quiz Your Way to Business Growth (with Maxwell Nee)

January 22, 2025

In this episode of the Story Power Marketing Show, Tom Ruwitch discusses the advantages of quiz marketing with Maxwell Nee, Chief Revenue Officer of ScoreApp.

With over 6,800 paying clients, ScoreApp helps businesses use quizzes to engage prospects, gather valuable data, and provide personalized, instant feedback.

Maxwell shares strategic insights on deploying quizzes effectively across different business models and stages, illustrated with practical examples.

The conversation covers the compelling nature of gamified quizzes, the importance of valuable lead magnets, and the framework of ScoreApp's platform, including AI-driven campaign creation and CRM integration.

EPISODE HIGHLIGHTS

00:57 Meet Maxwell Nee: Entrepreneur and Quiz Marketing Expert

01:30 Understanding Quiz Marketing: Strategies and Examples

03:26 The Power of Immediate Feedback and Personalized Engagement

04:43 Quiz Marketing for Coaches and Consultants

07:53 How ScoreApp Works: Features and Benefits

14:20 Getting Started with ScoreApp: Tips and Resources

19:21 Final Thoughts and Call to Action

CONNECT WITH MAXWELL & SCOREAPP

Website: https://www.scoreapp.com/

Book (Scorecard Marketing): https://www.amazon.com/Scorecard-Marketing-four-step-playbook-getting/dp/1781337195

LinkedIn – https://www.linkedin.com/in/maxwellnee/