How to Reframe Your Story So you Can Earn What You Deserve (with Susan Trivers)
FULL EPISODE VIDEO
FULL EPISODE AUDIO
Susan Trivers helps business leaders earn more while working less – by reinventing how the price their services. Susan Trivers has designed a modern value based pricing method that works for EVERY services firm.
In this episode, she and Tom discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. They discuss: the difference between time- and value-based pricing (VBP), how VBP enhances ALL aspects of your company, and how VBP enables leaders to spend more time serving clients and less time navigating the marketing maze.
HOW TO CONNECT WITH SUSAN
Book: “Tinker: How Smart Business Owners Develop Creative Ideas for True Growth” amazon.com/Tinker-Business-Owners-Develop-Creative/dp/1719297509