How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps startups raise capital through equity crowdfunding campaigns. Over the past decade, Jason and his team have worked with more than 500 companies and helped generate nine figures in investment through strategic digital marketing. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth leaders about building companies that actually scale.

Jason explains key crowdfunding paths and why “strength in numbers” reduces reliance on a few investors while adding marketing awareness and potential partnerships. He and Tom discuss planning for traffic and conversions, using multi-touch funnels, testing audiences/creative, and building social proof, third-party validation, and urgency.

This is a comprehensive look at how to market online and leverage an audience for growth.

DISCUSSED IN THIS EPISODE

~00:54 Meet Jason Fishman

~02:09 Crowdfunding Basics

~05:02 Strength in Numbers

~06:42 Beyond Capital Benefits

~09:26 Marketing Strategy Blueprint

~14:08 Think Like Marketers

~16:28 Investomers Concept

~19:40 Testing Funnels and Ads

~22:17 Social Proof Messaging

~23:50 Product vs Opportunity

~24:52 Pitching Investor Needs

~26:31 Team Market And Proof

~28:21 B2B B2C Same Psychology

~29:50 Personas And Messaging Tests

~32:27 Multi Touchpoint Content Engine

~35:36 Founder Readiness Checklist

~37:35 Seed Capital Social Proof

~41:28 Portals Research And Contact

~43:28 Build Audience Start Now

~47:30 Wrap Up And Subscribe

FULL EPISODE VIDEO

https://vimeo.com/1199682752

CONNECT WITH JASON

Website: digitalnicheagency.com

LinkedIn:

https://www.linkedin.com/in/jafishman/

https://www.linkedin.com/company/digital-niche-agency