How to Reframe Your Story So you Can Earn What You Deserve (with Susan Trivers)

January 6, 2022

VIDEO EXCERPT

FULL EPISODE VIDEO

FULL EPISODE AUDIO

SHOW NOTES

Overview

Susan Trivers helps business leaders earn more while working less – by reinventing how the price their services. Susan Trivers has designed a modern value based pricing method that works for EVERY services firm.

In this episode, she and Tom discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. They discuss: the difference between time- and value-based pricing (VBP), how VBP enhances ALL aspects of your company, and how VBP enables leaders to spend more time serving clients and less time navigating the marketing maze.

HOW TO CONNECT WITH SUSAN

Website: susantrivers.com

Blog: susantrivers.com/business-growth-blog

Book: “Tinker: How Smart Business Owners Develop Creative Ideas for True Growth” amazon.com/Tinker-Business-Owners-Develop-Creative/dp/1719297509

Recent Episodes

How to Achieve Your Dreams Through the Franchise Lifestyle (with Adam Goodman)

Become a Marketing Ace in 100 Minutes (with Dr. Islam Gouda)

How to Forge a Sonic Identity for Fun and Profit (with Traci DeForge)

How to Sell More Without Selling (with Aleasha Bahr)

Financial Secrets to Unlock Lifestyle Freedom (with Brian Herriot)

How to Increase Productivity and Profits While Avoiding Burnout (Courtney Hurley and Kelly Evans)

How to Cultivate a CEO Mindset to Maximize Your Impact (with Carmen Reed-Gilkison)

How to Retain Top Talent By Being More Human (with Jennifer Nash)

How to Go from ‘Good’ to ‘Great’ in Sales (with Bryan Charleau)

How to Elevate Your Career to New Heights (Daniel de Vries)

How to Overcome Fear and Overwhelm to Achieve Success (with Chris Stafford)

How to Recover When You’ve Spent a Ton on Marketing and Nothing is Working (with Victoria Hajjar)

The Power of Community to Create Sustained Business Success (with Nicco Leone)

How to Fix Your Business So It Does Not Own You (with Matt Sanjari)

How to Command Attention as a Podcast Guest (with Jeremy Slate)

How to Grow Your Business Without More Full-Time Employees (with Tyler Mounce)

How to Tell Your Story With Video Simply and Effectively (with Pat Taggart)

How to Turn Your Expertise Into a Lucrative Teaching Business (with Olly Richards)

How to Use Your 5 Brains to Succeed in Business (with Carlos Davidovich)

How to Get More Done in Less Time With Virtual Assistants (with Joe Rare)