How to Make the Fuzzy Clear (with Orly Zeewy)
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Orly Zeewy is an author, speaker, and educator who says she has one superpower – making the fuzzy clear. She turns generic messaging into clear marketing messages that help startups, solopreneurs, and B2B companies cut through the noise so their ideal customers can find them, buy them, and refer them. She’s lectured at Wharton and taught at The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, was published by Routledge in May 2021. It was the #1 new business book on Amazon in April 2021.
DISCUSSED IN THIS EPISODE
~Fuzzy messaging and marketing (1:54)
~Understanding why they need you (4:42)
~How to cut through the noise of noise (8:04)
~The importance of listening and empathizing (11:58)
~Less is always better. less is more (13:54)
~How to power up a LinkedIn profile (18:04)
~How to create a banner that says something about you (19:52)
~Where to find Orly on Linkedin (23:48)
CONNECT WITH ORLY
Website: https://zeewybrands.com/
Book: Ready, Launch, Brand: The Lean Marketing Guide for Startups
Social Media:
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