How to Leverage Other People’s Audiences to Grow Yours (with Seth Donlin)

February 5, 2025

Seth is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building.

Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities.

He is the founder of Ow-IN A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.

In this episode, we discuss the importance of leveraging other people's audiences to grow your own by guesting on podcasts and other speaking opportunities. Donlin shares his insights on effective storytelling, controlling interviews, and the importance of seeding your call to action throughout the podcast. He also discusses the process of booking oneself versus using a podcast booking agency and offers a free appearance audit to help listeners improve their podcast guesting skills.

Tune in for valuable tips on harnessing the power of authentic storytelling to connect with target audiences and drive exponential growth.

DISCUSSED IN THIS EPISODE

~03:49 The Concept of Leveraging Other People's Audiences

~08:30 Practical Steps to Get on Podcasts

~24:04 Maximizing Your Podcast Appearances

~34:32 Special Offer and Final Thoughts

~39:14 Conclusion and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1057771119

CONNECT WITH SETH

Website: https://sethdonlin.com

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