How to Eliminate Friction for Buyers and Customers So You Can Sell More (with Dean Isaacs)

October 26, 2022

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Overview

Dean Isaacs spends most of my time working with B2B businesses, consultants and experts, who hire him to help them achieve their business growth dreams by creating predictable, sustainable revenue.

Dean’s approach is simple: Identify and eliminate the friction we unintentionally create in our marketing and sales. By eliminating the Friction Effect, we can generate better quality leads, shorten the sales process and close high-ticket deals with our ideal clients.

Buyers have changed the way they find, evaluate and buy business services, unfortunately many B2B businesses haven’t effectively changed the way they market and sell.

Dean loves to help experts change the way they think and operate their businesses. The belief that they need to invest more and more hours into their business to grow, is wrong – they don’t!!

DISCUSSED IN THIS EPISODE:

~ Why you must understand and eliminate the “friction effect” in your business to unlock revenue growth~ How Tesla eliminates friction for buyers and customers – and what you can learn from their approach.

~ Why being an expert or thought leader in your field isn’t enough to successfully grow your business.

~ How to understand and take advantage of the modern buyer’s journey to grow revenue

~ Why your consultative selling approach is hurting you and what to do about it

CONNECT WITH DEAN:

Website: https://thevantagegrp.com

Growth Collaborative: https://thevantagegrp.com/growth-collaborative/

LinkedIn: https://www.linkedin.com/in/deanisaacs/

Facebook: https://www.facebook.com/VantageGroupLLC

Instagram: https://www.instagram.com/deanisaacs1/