How I Found a Kick-Ass Story in an Australian Toilet

This episode is for you if you ever sit in front of your computer screen, hoping to write and email or blog post or some other piece of marketing content, and you feel stuck and you think, “What the heck should I write today!?” 

We open the episode with a story about a guy in Australia who has a run-in with a venomous spider in a public restroom. Cringe-worthy. Funny. Many good lessons. 

I was inspired to craft that story by my guest, Adam Kreitman. He's one of the best marketers and copywriters I know. And he's a master at generating ideas for captivating, entertaining content. 

We trade stories about how we generate our best ideas. 

FULL EPISODE VIDEO

https://vimeo.com/614278122?share=copy