THE STORY POWER MARKETING SHOW

My guest is Cheryl C. Jones. She helps business people rewrite the stories they tell themselves so they can stretch further and achieve more. That thing about “stinkin’ thinkin’…” I got that from Cheryl. 

The more human you are in your business, the more HUMAN your business relationships will be. That’s good for your clients. That’s good for your employees. And that’s good for you and your business.

Tom’s guest, Mary Kutheis, is all about the inner game. For more than 20 years, Mary has coached business owners, executives and leaders to link their thinking to their performance to catapult results.

On the very first line of his LinkedIn profile, my guest Ted Prodromou asks “Are you auto-blasting templated messages AT your LinkedIn connections?” And if you are auto-blasting templated messages AT your LinkedIn connections, Ted offers some sage advice to you.

Tom kicks off this episode with a story about Leonardo DaVinci’s perfection problem…before introducing his guest, Noah Mittman who is a great example of how NOT to get stuck chasing perfection.

You don’t need magical muse to create great things. You just need the right structure and to tap into the power within you to create. Tom’s guest, Dixie Gillaspie, is all about helping people tap into their core power to achieve great things. She and Tom trade stories and discuss how to create powerful stories — and other great things — without relying on magic and muses.

Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Tom’s guest, Michael DeLon, is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. He learned about the importance of credibility the hard way. He’s going to share that story with us.

Today he’s a successful business owner, an Amazon bestselling author, and a sought-after marketing coach and consultant. And, like Regis, he knows what it takes to treat prospects and clients the right way so they tune in and stay tuned.

Tom kicks off this episode with a story about a vengeful woman and all of the vengeful people who are ready to pounce if you fail in service delivery. His guest, Vance Morris, knows plenty about this. Vance is a Walt Disney World Resort Management Alumni He spent 10 years as a leader in the Resorts before setting out on his own. He established a carpet cleaning business on the Eastern Shore of Maryland where he applies customer service lessons learned from Disney to delight customers and maximize profits. He now shares those lessons with other business people. Vance runs the only Disney Service & Direct Response Marketing business in the galaxy. He coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. Vance and Tom trade you-have-to-hear-‘em-to-believe-‘em stories about rotten service and share great insights about how to delight customers and keep the vengeful at bay.

Tom kicks off this episode with a story about a burger joint in Toronto that did something wildly entertaining to attract attention. That burger joint AND Tom’s guest, Dr. Pele, are all about informing AND entertaining their prospects and customers. Call it INFOtainment. Dr. Pele is a master infotainer. He and Tom discuss how to bring value to followers with authentic, info-taining content that keeps prospects and customers on the edge of their seats and inspires them to act.