How to Use Storytelling to Connect at Work and at Home (with Annie Wyatt)
Annie M. Wyatt is the author and illustrator of A Horse in the Castle. Her passion for creating children’s books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences.
She and Tom discuss the critical role of storytelling in both business and children’s literature, the art of empathy, and the power of metaphor and symbolism in storytelling. Annie shares her journey as a mom and marketer, her inventive strategies for book promotion, and valuable insights for business authors aiming to stand out in a crowded marketplace.
DISCUSSED IN THIS EPISODE
~01:58 The Power of Storytelling in Marketing and Children’s Books
~05:44 Empathy in Storytelling
~11:41 Using Metaphors and Symbolism
~14:18 Marketing Your Book: Tips and Strategies
~20:26 Conclusion and Final Thoughts
FULL EPISODE VIDEO
CONNECT WITH ANNIE
Social Media:
Instagram: @anniemwyatt
TikTok: @listofbooks
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