How to Turn Your Message Into Goal (with Chris Silvestri)
Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.
Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey, prioritizing clear calls to action, and using contextual social proof. This episode is a goldmine for anyone looking to refine their marketing strategies and better connect with their audience.
DISCUSSED IN THIS EPISODE
02:33 The Magic of Great Copywriting
05:36 Understanding User Experience (UX)
17:52 The Psychology of Persuasion
24:21 Combining Copy, UX, and Psychology for Success
26:02 Leveraging AI in Marketing
FULL EPISODE VIDEO
CONNECT WITH CHRIS
Website: https://conversionalchemy.net/newsletter
Social Media:
X (Twitter) – https://x.com/silvestrichris
IG – https://www.instagram.com/hellyeschris/
Youtube – https://www.youtube.com/channel/UCEYbTggZWc4f3nmy0NxAYQQ
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