How To Turn Trust Into A Competitive Advantage (with Gal Borenstein)
Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994. With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven brands that can compete with larger and more established competitors.
On this week’s episode, he and Tom discuss how trust can become a competitive advantage amid AI-led misinformation and short attention spans.
Together, they teach how to lead with mission, strategy, originality, and human-centric research. If you’re worried about AI or have been avoiding it, this episode can teach you how it’s helpful as a productivity and analytics tool, not a replacement for human judgment or storytelling.
DISCUSSED IN THIS EPISODE
02:50 Trust Meets AI
07:35 Agentic AI Hype
10:08 Trust Signals First
11:22 Bad AI Outreach
15:21 Voice of Customer
18:30 Customer Research Case
25:09 AI for Analysis
29:56 PLAN Framework
32:47 Storytelling Wrap
34:22 Where to Connect
35:25 Final Outro
FULL EPISODE VIDEO
CONNECT WITH GAL
Website: https://www.borensteingroup.com/
LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/
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