How to Transform Your Marketing by Listening More and Shouting Less (with Sam Nelson)

Sam Nelson is the CEO of Downstreet Digital, an award-winning, digital marketing agency specializing in high-impact advertising and branding. With nearly 15 years of experience in digital strategy, Sam has led campaigns for national food chains, major media organizations, and high-stakes political races.

Sam shares valuable insights from his political and marketing experience, emphasizing the importance of understanding and addressing audience needs. He and Tom discuss leveraging digital tools like CTV and social media to target and engage audiences effectively to optimize marketing efforts for small and medium-sized businesses.

DISCUSSED IN THIS EPISODE

~01:06 Meet Sam Nelson: CEO of Down Street Digital

~01:58 Lessons from Politics for Marketing

~03:38 The Importance of Listening in Marketing

~07:43 Digital Tools for Effective Marketing

~12:55 The Evolution of Down Street Digital

~15:51 Trends in Digital Marketing

~18:37 The Power of Targeted Advertising

~27:33 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1115058791

CONNECT WITH SAM

Website: https://www.downstreetdigital.com/

LinkedIn: https://www.linkedin.com/company/downstreet-digital/

Recent Episodes

How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)

How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)

How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson)

How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale)

How to Turn Direct Mail Into a Measurable, Scalable Growth Channel (with Ryan Ferrier)

How To Get Ahead in The AI Age Without Losing Your Human Edge (with Nikki Barua)

How To Build A Business That Survives Any Crisis (with Erika Andresen)

How To Design A Cohesive Brand That Saves Time and Money (with Peet Van Niekerk)

How To Turn Trust Into A Competitive Advantage (with Gal Borenstein)

How to Turn AI Into Your Smartest Marketing Strategist (with Ray Jang)

How to Talk So People Listen (with Dr. Laura Sicola)

How To Build Relentless Habits That Unlock Elite Performance (Jim Goetz)

How to Tell Authentic Stories That Grow Your Business (with Michael Hauge)

How to Turn Marketing Guesswork Into Predictable Growth (with Skip Wilson)

How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O’Keefe)

How to Research Your Way to Greater Profits (with Sean Jordan)

How to Beat The AI Powered Bad Guys (with Robert Siciliano)

Better Questions Bigger Business Growth (with Brandon Towl)