How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)

May 27, 2026

Justin Inman is the Founder and CEO of Emberos, the first operating system built to orchestrate paid, owned, and earned signals for AI visibility. He works at the intersection of brand strategy, AI systems, and predictive analytics, helping companies understand and influence how they appear inside generative AI platforms.

Justin explains that consumers increasingly ask tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews rather than the old Google search. He Tom talk about how SEO fundamentals still matter, but brands must optimize across their fcampaigns to ensure they appear in AI-generated responses – and appear accurately. The two discuss AI visibility, best practices, and how to avoid treating AI like a content machine that all too often dishes out slop, risking search delisting.

People are still searching, they’re just doing it differently. Listening to this episode can help you position your business for success in this new world.

DISCUSSED IN THIS EPISODE

~02:35 AI Replaces Search

~04:47 Perfect Storm Impact

~05:35 SEO Still Matters

~08:19 Check Your AI Presence

~09:44 How Emberose Works

~12:08 Humans vs Machines

~14:29 Avoid AI Content Slop

~17:39 What Makes Emberose Different

~19:34 Ideal Clients Use Cases

~20:57 How to Get Started

~21:41 Final Advice Act Fast