How to Get Earned Media That Actually Moves The Needle (with Steve Turner)
Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.
Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve’s book, ‘PR That Works’, which provides practical strategies and real-world case studies for PR professionals and business owners.
Don’t miss the valuable takeaways from this experienced PR veteran.
DISCUSSED IN THIS EPISODE
01:04 Meet Steve Turner: PR Expert
02:21 Steve’s Journey into PR
05:43 Adapting to the Digital Age
09:45 Leveraging Media Coverage
12:17 The Value of Earned Media
15:30 Insights from Steve’s Book
21:11 How to Connect with Journalists
25:05 Conclusion and Final Thoughts
FULL EPISODE VIDEO
CONNECT WITH STEVE
Website: https://solomonturner.com
Social Media:
LinkedIn: https://www.linkedin.com/in/steveturnerpr/
Facebook:: https://www.facebook.com/steveturnerpr
Instagram: @rockstarpublicist-Instagram
X: @steveturnerpr-X
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