How to Increase Revenue without Chasing New Leads
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online in the 1990s, at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group.
DISCUSSED IN THIS EPISODE
~ Why “Gimme More Leads” is the Wrong Strategic Priority (4:51)
~ How email marketing helps you upsell and cross-sell (11:25)
~ The business-building power of referrals (19:49)
~ Why you should treat customer care and problem solving as a marketing priority (31:10)
FULL EPISODE VIDEO:
CONNECT WITH DAVID:
https://moreperfectmarketing.com/
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